FlexiBorder now available at Debenhams and Rackhams

NEW RE SELLERS FOR FLEXIBORDER

A milestone for our growing British brand — now even easier to buy in the UK and worldwide.

We’re delighted to share that FlexiBorder is now available to purchase at Debenhams and Rackhams.

 

This forms part of our commitment to growing a British brand with global reach — with sales across the UK, Europe, Australia and America.

About our new retail partners

Debenhams flagship store on Oxford Street
Photo of Debenhams flagship store on Oxford Street, London in the 1970’s. Source: Getty Images.

Debenhams

Founded in 1778, Debenhams became one of Britain’s best-known department store names. Today, the brand lives online as Debenhams.com, offering a broad mix of fashion, beauty, home and lifestyle — and now, FlexiBorder garden edging!

Shop FlexiBorder at Debenhams

Rackham's on Temple Row and Bull Street, Birmingham. 1950
Rackham’s on Temple Row and Bull Street, Birmingham. 1950

Rackhams

With roots in 1881 Birmingham retailing, the Rackhams name served communities for generations before being retired under House of Fraser.

In 2025, Rackhams returned as an online department store — and we’re proud to be part of its modern reinvention.

Shop FlexiBorder at Rackhams

Why gardeners choose FlexiBorder

  • Easy to install: DIY-friendly, follows straight lines, curves AND corners (both inside and outside corners.
  • Durable & eco-conscious: Made from recycled tyres for long-lasting performance.
  • Lawn-mower safe & child-friendly: Softer than stone, wood or metal.
  • Neat, tidy finishes: Keeps lawns, beds and paths looking well-defined.
  • Choice of colours: Match your planting and hard landscaping.
FlexiBorder in a modern garden in Ashford
Photo taken by a customer of their FlexiBorder garden edging in Ashford

Global resellers of FlexiBorder

Prefer to buy locally? You can also find FlexiBorder through our trusted resellers worldwide:

  • Atlantic Stone (Ireland): Galway-based landscaping supplier delivering nationwide. atlanticstone.ie
  • B&Q (UK): Major DIY and home improvement retailer established in 1969. diy.com
  • Embleys Nurseries (UK): Traditional garden centre established in 1932. embleysnurseries.co.uk
  • Primrose (UK): Online garden retailer established in 2003. primrose.co.uk
  • Enviro Building Products (UK): Outdoor building and landscaping supplies. envirobuildingproducts.shop
  • Gardening Naturally (UK): Specialists in natural gardening solutions since 2007. gardening-naturally.com
  • The Range (UK & Ireland): Nationwide home, leisure and garden retailer founded in 1989. therange.co.uk
  • Yeeka Flowers (Hong Kong): Florist and garden accessories retailer. yeekaflower.com
  • Robert Dyas (UK): High-street and online retailer founded in 1872. robertdyas.co.uk

If your region isn’t listed, please contact us — we’ll direct you to the nearest stockist or ship directly where available.

Flexiborder logo

A British brand with international reach

From our beginnings in Britain to availability across Europe, Australia and America, our focus remains the same: practical design, responsible materials and a tidy, long-lasting finish for every garden.


Become a FlexiBorder Reseller

FlexiBorder is one of the UK’s fastest-growing garden border products, trusted by homeowners, landscapers and garden centres around the world.

We’re always looking to expand our network of resellers who share our passion for practical, eco-friendly and great-looking outdoor products.

Why become a FlexiBorder reseller?

  • High demand, year-round sales: Gardeners love FlexiBorder’s flexibility and neat finish – a top-selling item in all seasons.
  • Eco-friendly product: Made from recycled rubber, helping your business align with sustainability goals and appeal to eco-conscious customers.
  • Simple to stock and ship: Lightweight and compact packaging makes handling and distribution easy and cost-effective.
  • Proven success: Already sold through leading UK and international retailers, including Debenhams, Rackhams, B&Q, and The Range.
  • Attractive profit margins: Competitive trade pricing with strong retail appeal.
  • Marketing support: Access to high-quality product photography, digital assets, and promotional materials to help you sell more effectively.

Who we work with

We partner with a wide range of businesses. From independent garden centres and landscape suppliers to online retailers and home improvement chains.

Whether you’re a small local shop or an established e-commerce brand, we make it easy to stock FlexiBorder and delight your customers.

How to become a reseller

If you’re interested in becoming a FlexiBorder stockist or distributor, we’d love to hear from you. Our team can provide information about trade pricing,
wholesale orders, and marketing support.

📧 Email: customerservices@flexiborder.co.uk
☎️ Phone: 0800 774 7657

Join us in growing a truly British brand that’s already transforming gardens across Europe, Australia and America.

Together, we can help more homeowners achieve the perfect garden finish – one border at a time!

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